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You are probably familiar with the phrase 'less is more', but what about 'less, but better'? Coined by German industrial designer and former architect, Dieter Rams, he was concerned about his contribution to the world of “an impenetrable confusion of forms, colours and noises.” He asked himself an important question: is the design, good design?
Dieter Rams answered his own question through his ten principles for gooddesign, which could be seen as an approach to simplicity and minimalist design, focusing on the essential.
In this video, We introduce Rams' ten principles for gooddesign, and while these were developed for product design, We give the own insights on how they can be applied to residential design, interior design and architecture.
Chapters 00:00 - Introduction 00:42 - Principle 1 - Gooddesign is innovative 01:15 - Principle 2 - Gooddesign makes a product useful 01:52 - Principle 3 - Gooddesign is aesthetic 02:24 - Principle 4 - Gooddesign makes a product understandable 03:07 - Principle 5 - Gooddesign is unobtrusive 03:36 - Sponsor 04:49 - Principle 6 - Gooddesign is honest 05:26 - Principle 7 - Gooddesign is long-lasting 06:09 - Principle 8 - Gooddesign is thorough down to the last detail 06:50 - Principle 9 - Gooddesign is environmentally-friendly 07:30 - Principle 10 - Gooddesign is as little design as possible 08:11 - Conclusion